Logan Baker
A growing trend throughout the last few years has been eCommerce personalizing features. Customer expectations of personalized customization always increase, and this is evident that personalized shopping cart should and truly be an eCommerce norm. No one likes to pay for a service and have no control over it. With eCommerce, a customer can easily order without entering their credit card information. The shopping cart allows the client complete control over how the product will appear in their online store.
With so much emphasis on the personalization feature in eCommerce, how does it affect the online shopping experience for clients? How does an eCommerce site that offers personalized shopping cart fare as the Internet becomes more populated with websites offering the same thing? Let’s take a look at the answer…
There are many trends within the market place today concerning eCommerce, and augmented reality is a big one. Augmented reality is the ability to “see” things not possible to see with your naked eyes; things like weather reports, transportation timetables, street view images, etc. This allows for a much more interactive online shopping experience, where the customer is actually able to hold and touch, virtually anything they want.
Ecommerce has certainly picked up the pandemic category this year. It seems that each and every month there is another new “epidemic.” The biggest worry for most business owners is whether their business will be left behind by this new “epidemic.” The truth is that the pandemic will probably impact every business eventually; it’s just a matter of when. However, there are several emerging trends that may offer some respite to the young consumers who have recently become terrorized by this new fad. Let’s take a look at these emerging trends to better understand what they are and how they are playing out for the young consumers.
One emerging trend which many marketers and buyers alike are talking about is ecommerce sales projections and futures. Where in the early 2021’s we were hearing about retail POS software and smart phones, which were set to revolutionize how we do business, the future of these products appears to be limited to youth and the younger generation. For the next ten years or so it looks as if ecommerce sales will experience a decline, rather than an increase. This is mainly due to the fact that the majority of the new products coming out for sale in the next two to five years will be focused on gaming consoles and other high-tech gadgets.
With these new products comes a need for a major overhaul to how ecommerce is done. There are many ecommerce trends that are contributing to this overall change, but the main culprit is the massive increase of mobile usage. With the prevalence of cell phones on the market, ecommerce must adjust to the new realities of finding creative ways to attract and retain the younger generation. In order to accomplish this there are a few methods of operation. Three of these methods are discussed below.
The first ecommerce trend to watch for in the next two to five years relates to how companies can take advantage of their user base by offering more options and tools for them to utilize. This includes mobile apps. The use of mobile apps is a relatively new concept within the industry. This type of app should be thought of as offering customers additional value through the use of the company’s website. App developers should be looking to develop applications which are highly interactive and entertaining. The ability for younger consumers to perform tasks like surfing the internet, searching the company’s website, buying products and services, checking shipping rates, researching return policies and much more through a mobile interface opens up an incredible opportunity for ecommerce companies.
The second of the three ecommerce trends to watch for in the next two to five years relates to how ecommerce providers can take advantage of social media. The use of social media in this way allows companies to interact with their customers on a more personalized level. This interaction can result in an increase in customer loyalty and, in turn, profits. If your business has an official Facebook page or a Twitter account you should begin to develop strategies around how to make these tools work for your company. With the right strategy, your company can benefit from the online store trends as much as any other company.